On demand event | How CBRE is using benefits to drive meaningful impact
When Laura first joined CBRE Global Workplace Solutions, the mission was clear: get compliant. But she didn’t stop there.
Laura joined Benifex Chief Customer Officer, Katie Goodwin, to explore how she’s led a radical shift in how benefits are designed, delivered and perceived. She lifts the lid on what it took to get buy-in from 16 siloed business lines, navigate legacy HR systems with over 2,000+ different benefit terms, build tailored business cases to secure investment – and achieve 60% engagement with a transient workforce.
In such a complex environment, the scale of the task was immense. But technology, storytelling and people partnerships have taken CBRE’s benefits strategy far beyond compliance – driving meaningful employee engagement and real business outcomes. This is a story of putting people and meaningful impact at the heart of a complex transformation.
