Benefex + Benify = Benifex: A new era for employee experience

11 February 2025, LONDON

Today, Benefex and Benify officially come together as one, creating Benifex — a company built with a singular purpose: to improve the lives of millions of employees by building remarkable experiences that people love.

This is a landmark moment that creates the leading global platform across reward and benefits, supporting over 3,000 organisations in more than 100 countries.

Benifex customers, and the five million people who work for them, will benefit from:

• A powerful intelligent platform that benchmarks millions of benefit enrolments, coupled with seamless integrations across thousands of HR, payroll and benefits products. Benifex customers can leverage unique actionable insight.
• Personalised for every employee, delivering a tailored, consumer-grade experience that ensures each employee gets the benefits and rewards most relevant to them.
• AI at the core providing smart assistance for employees when they need it most, plus AI-powered insights to help leaders make better reward and benefits decisions.
• Global, always-on support available 24/7 from over 1,200 Benifexers across 11 offices around the world.
• A connected community that brings together changemakers and industry leaders to shape the future of work.

Matt Macri-Waller, Founder & CEO of the combined business said, “Bringing Benefex and Benify together is a game-changer. Both companies have built incredible technology that transforms the way employees experience reward and benefits.

We’re doubling down on investment in our platform, across AI and data. In a market where the focus is on limited choice and personalisation, we will leverage our combined scale to offer something unique for every individual employee.

We have a huge opportunity to help customers solve more of their challenges, wherever they are in the world. Driven by an unrelenting focus on employee experience, we’re working with our customers to build the future of employee reward & benefits.”

Joakim Alm, CEO of Benify, commented, “Joining forces with Benefex is an exciting moment for our people, our customers and their employees. Together, we will create an expanded product offering and enhance the value we provide to our customers through added focus and investment. This next chapter is a testament to our success and the hard work of our team to date. As Benifex, we’re excited to continue our growth journey and help to power even more organisations’ experiences across reward and benefits.”

Macri-Waller added on Benifex becoming a tech unicorn “I am incredibly grateful to our employees, customers and partners for the trust they put in us, and in the innovation they have helped shape. We will continue to build something remarkable together.”

About Benifex

Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries.

Benifex has won over 120 awards. Change-makers like Baker Hughes, Bank of America, Boston Consulting Group, BT, Diageo, EDF, Exxon, IKEA, Lloyds Banking Group, Medtronic, Microsoft, Salesforce, Sony and Volvo choose Benifex to help them create remarkable experiences that are as individual as the people they employ.