Creating real value through digital benefits at scale

Jennifer Burnett, Director, Benefits, Snowflake

At Snowflake, we’ve always believed that technology should elevate people — not replace them. As a company supporting thousands of enterprises to mobilize data across more than 20 countries, we’re no strangers to digital transformation. But when it came to our own internal systems, especially benefits, we were lagging behind.

We had a big challenge: our rapid growth had outpaced our operations. Benefits administration relied heavily on manual tasks and siloed communications — draining time and creating risk. We knew that if we wanted to scale successfully and offer a meaningful experience to employees, something had to change. That’s when we partnered with Benifex to implement our platform, known as “Snow Globe” internally.

The goal wasn’t just automation — it was transformation. We took a phased rollout approach, starting with the regions where growth and admin complexity were highest. We needed a global platform, but also one flexible enough to localize the experience. So, while branding and core experience were unified, country-specific nuances like language, regulations, and user habits were embedded from the start. The result? A single source of truth that cuts through complexity — helping employees see, trust, and use their benefits without confusion.

The impact has been tangible. We’ve automated major workflows like new hire enrolments, salary changes, and address updates — saving 117 hours of manual work over the next three years. India alone scored a 100 in digital transformation metrics. Tickets are down by 43%, and 98% of employees say submitting benefit choices is now easy.

Tracking that success was just as important as achieving it. We partnered with our internal process excellence team to build a scorecard approach that captured a “before and after” transformation. We looked at the number of clicks to complete common tasks pre-implementation and compared them to post-launch data to sanmeasure real improvements. For example, India’s new hire enrolment process dropped from 11 steps to zero! Alongside a 43% drop in helpdesk tickets and high ease-of-use ratings from employees, this gave us the evidence we needed to demonstrate digital transformation — not just delivery.

But this isn’t the end. We’re now exploring how to build on this foundation: developing dashboard analytics so leadership can instantly visualize program value, and continuously reviewing how we can iterate, automate, and optimize. Benifex isn’t just a platform — it’s a strategic asset, powering a consistent and scalable employee experience.

Looking back, implementing Benifex didn’t just solve an admin problem. It unlocked the bandwidth for our teams to focus on what really matters: our people. Now, we’re not just managing benefits. We’re translating investment into experience — giving employees globally a clear view of what’s available, why it matters, and how to make the most of it.

Read all expert takeaways from the Benifex Forum here.