ANNOUNCEMENT: Benefex and Benify come together under a new name, Benifex, to
create a new leader in global rewards and benefits technology READ THE FULL STORY

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OneHub | Benefits

Run, Manage and engage your employees in, benefits - anywhere in the world.

Explore Benefits

OneHub | Discounts

Help employees’ pay go further with global savings on global brands to instantly increase the value of their post payroll spend.

Explore Discounts

OneHub | Reward & Recognition

Shine a light on all the incredible things happening across your organisation.

Explore R&R

OneHub | Wellbeing

Enhanced wellbeing with customised and guided support for every employee.

Explore Wellbeing

OneHub | Wallet

Give every employee exactly what they want from their benefits, with Benifex card-based allowances.

Explore Wallet

OneHub | Mobile

Anywhere, anytime reward and benefits for all your people whether they’re in the office, working remotely, or on the go.

Explore Mobile

OneHub | Overview

Connect all your employee benefits, wellbeing, reward, and recognition so your people have one home for everything at work.

Explore

Free downloads

Get the latest global research, thought leadership, and practical advice in our reports, guides and eBooks.

Explore free downloads

Customer stories

What’s it like partnering with Benifex? Nobody says it better than our customers. See what we’ve helped them achieve.

Explore stories

Events and webinars

Check out our upcoming events. And explore our library of on-demand webinars, featuring clients, partners and industry influencers.

Explore events and webinars

Articles and news

Explore the latest trends, ideas and actionable insights from Benifex to help you deliver an exceptional employee experience.

Explore articles and news

Videos

Discover our freemium expert content, product highlights and insights.

Explore videos

Country spotlights

Check out our country spotlights to get an overview of the benefits landscape in key countries, along with key considerations from our experts.

Explore country spotlights

All Benifex resources

Insights, ideas and guides from the Benifex team to help you deliver the best reward and benefits experiences to your people.

Explore resources

Benifex careers

Join our mission to create exceptional employee experiences every day.

Explore careers

Life at Benifex

Explore what it’s like to be a Benifexer, our culture, employee stories, and more.

Explore

Open Roles

Looking for an exciting career? See our open roles and apply today!

Explore roles

About Benifex

Find out more about Benifex, our values, and mission.

Learn more

Customer stories

What is it like to work with Benifexer? Nobody says it better than our customers. See what we’ve helped them achieve.

Explore stories

Awards

Check out the recognition we’ve received for excellence in delivering exceptional employee experiences.

Explore awards

Sustainability & Impact

Discover our commitment to achieving net-zero emissions and how we’re making a difference.

Discover our commitments

Get in touch

Contact us for enquiries, partnerships, or to simply say hello. We’d love to hear from you and explore ways to work together.

Contact us

Want to try Benifex?

Book a free demo today

Book a demo

Forum Takeaway 2025: Use AI to meet skyrocketing employee expectations

08.07.25

Matt Macri-Waller, Founder and CEO, Benifex

The gap between what employees expect and what organizations can realistically deliver persists. Every year, the bar rises — personalized experiences, real-time support, and consumer-grade experiences aren’t ‘nice-to-haves’ anymore. They’re non-negotiables. And the only way to deliver on them at scale is through artificial intelligence.

AI is no longer a buzzword. It’s the most powerful tool we have to close the expectation gap. It can cut through complexity, surface tailored benefits, reduce admin, and support employees and HR teams alike in making better decisions. The stakes are high — but so is the opportunity.

AI has enormous potential to help employees understand and access the value of their benefits. It enables people to discover what’s available to them and make informed decisions in the moments that matter, all while removing friction and decision fatigue. Employees don’t want endless options; they want clarity, confidence and support at their fingertips.

That’s where AI excels — not as a replacement for human interaction, but as an intelligent layer that guides, empowers, and enables employees to take action. And while some HR leaders are wary that AI will reshape the HR function (nearly half fear AI could replace most HR jobs within five years) most are starting to recognize its potential to scale what HR already does best.

We’ve already seen it in other business areas. Marketing is using AI to personalize outreach and scale campaigns. Finance is automating forecasting. The transformation in HR is already underway — the opportunity is now to shape the future, rather than be shaped by it.

Trust plays a major role in adoption. When AI is seamless (think Netflix recommendations or predictive text) people are less likely question it. But when it’s visible and labelled, confidence drops. That’s the irony: the more AI blends into everyday tools, the more powerful and accepted it becomes.

And one of the most impactful future applications of AI is decision support. For employees, that means surfacing relevant benefits based on life stage or personal circumstances, and getting answers quickly. For HR teams, it’s about smarter data analysis, global compliance management, responsive scheme design, and delivering relevant, impactful communication with speed and ease. It’s how we move from access to action.

AI becomes the translator between benefits complexity and real-world clarity, helping people make choices they feel good about.

AI will ultimately redefine the role of HR — not by replacing people, but by freeing them to focus on what really matters. And the organizations that embrace that change — who use AI to unlock insight, scale personalization, and support people better — will be the ones who lead.

Because when we give employees the tools and confidence to engage with their benefits, they make better choices. They stay longer. They thrive. And that’s where the real value lies.

Up next

Takeaways from the Benifex Forum 2025

Related resources

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New research | Propel Reward and Benefits
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Report | AI in benefits and reward
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‘Value Void’ in reward and benefits leaves employees confused and underwhelmed
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Takeaways from the Benifex Forum 2025

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