The Zellis success story: Driving 70% wellbeing engagement with targeted content on Benifex’s Home feed

The challenge

A consistent, global approach to wellbeing

Zellis knew that wellbeing was a growing priority for their colleagues – but awareness and ongoing engagement remained a hurdle. They needed a way to not only spotlight wellbeing support but also embed health and wellbeing resources into the daily employee experience.

Zellis was an existing customer of the Benifex’s platform, enabling colleagues to access benefits, recognition, total reward, and our wellbeing app all in one place. The next step was to boost interaction with the support available and show employees how they could make the most of everything Zellis offers. With teams located across the UK, Ireland, and India, the solution had to be global, scalable and personal.

The solution

Home feed content

Working with Benifex’s in-house Content Team, Zellis launched a new communications strategy to deliver curated health and wellbeing messaging through the Benifex Home feed. The focus was on building understanding of individual wellbeing, shaping more proactive employee behaviors, and driving enhanced discovery across the wellbeing tools and resources available. In particular, the Zellis team wanted to position Benifex’s Wellbeing app as a core part of everyday employee support and self-care.

Key initiatives:

• Wellbeing Wednesdays – To unify wellbeing with employee benefits, the team developed a series of educational articles to raise awareness of monthly wellbeing initiatives, key employee benefits, and specific resources on the Benifex Wellbeing app. These were shared through the Home feed every Wednesday.
• Webinar series – Zellis used Home to promote webinars featuring employee benefits providers such as Scottish Widows, Salary Finance, Bupa and Vhi.
• Curated content pathways – These bespoke spaces on Home empowered employees to:
  • Improve their wellbeing and health knowledge, developing greater awareness of key risk factors.
  • Increase financial knowledge for confident future planning.
  • Improve awareness and take-up of employee benefits.

Results

The campaigns built impressive momentum. Employees engaged with the tools available to them, creating lasting behavior change, and giving Zellis new insights into the needs of their workforce.

70%+ of Zellis colleagues are now registered for the Wellbeing app.

• Zellis colleagues completed 7,700+ wellbeing sessions.
• 1,915 employees took wellbeing assessments.
• 424 completed behavior improvement plans.

Targeted content on Home drove immediate, large spikes in usage:

• Visits to Wellbeing increased by 36%.
• 515 employees are now subscribed to the weekly Wellbeing Wednesdays content.
• Content on Home made a real difference to employee wellbeing. It’s helped them to build healthier habits, feel more confident about their benefits, and improved their financial knowledge.