Age is just a number: How to build benefits plans on life moments, not generational groups
New research has revealed how benefits needs shift as people move through different life stages. While the data does surface generational patterns, some of the most widely held assumptions don’t hold up under scrutiny. Gen Z, for example, are more cautious about AI in benefits platforms than Millennials.
In this webinar, industry experts from Benifex, explored where generational thinking adds value — and where it falls short. While age-based categories can offer directional insight, they often oversimplify the reality of people’s lives. The research points to a more powerful lens: life moments.
This session invited HR and reward leaders to rethink how they define “demographics” and move beyond stereotypes, towards benefits programmes built on choice, flexibility, individual agency, and real lives – not age groups.
