On demand | Refreshing reward and benefits: How Refresco transformed its EVP
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In 2024, the Refresco team completely overhauled their reward and benefits offering. But with a deskless workforce, they knew that communicating the launch of their new benefit program, ‘Cheers!’ couldn’t be an afterthought… They even took benefits on the road, traveling more than 700 miles across the UK over two weeks.
Benifex CPO, Karen O’Neill, is joined by Refresco’s Sarah Tomson, Head of HR Services and Reward, and Anne Hobson, Head of Communications and Engagement, to reveal how they used an innovative, PR approach to benefits communications and the massive impact the new program has had on their people – and on their EVP.
Speakers:
Sarah Tomson, Head of HR Services & Reward, Refresco
Anne Hobson, Head of Communications & Engagement, Refresco
Karen O'Neill, Chief People Officer, Benifex
