ANNOUNCEMENT: Benefex and Benify come together under a new name, Benifex, to
create a new leader in global rewards and benefits technology READ THE FULL STORY

Benefits

Run, Manage and engage your employees in, benefits - anywhere in the world.

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Discounts

Help employees’ pay go further with global savings on global brands to instantly increase the value of their post payroll spend.

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Reward & Recognition

Shine a light on all the incredible things happening across your organisation.

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Wellbeing

Enhanced wellbeing with customised and guided support for every employee.

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Wallet

Give every employee exactly what they want from their benefits, with Benifex card-based allowances.

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Mobile

Anywhere, anytime reward and benefits for all your people whether they’re in the office, working remotely, or on the go.

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AI-powered Benefits

Transformative, AI-driven technology to help you unlock the next generation of employee benefits engagement.

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Platform overview

Connect all your employee benefits, wellbeing, reward, and recognition so your people have one home for everything at work.

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Free downloads

Get the latest global research, thought leadership, and practical advice in our reports, guides and eBooks.

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Customer stories

What’s it like partnering with Benifex? Nobody says it better than our customers. See what we’ve helped them achieve.

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Events and webinars

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Articles and news

Explore the latest trends, ideas and actionable insights from Benifex to help you deliver an exceptional employee experience.

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Videos

Discover our freemium expert content, product highlights and insights.

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Country spotlights

Check out our country spotlights to get an overview of the benefits landscape in key countries, along with key considerations from our experts.

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All Benifex resources

Insights, ideas and guides from the Benifex team to help you deliver the best reward and benefits experiences to your people.

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Benifex careers

Join our mission to create exceptional employee experiences every day.

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Life at Benifex

Explore what it’s like to be a Benifexer, our culture, employee stories, and more.

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Open Roles

Looking for an exciting career? See our open roles and apply today!

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About Benifex

Find out more about Benifex, our values, and mission.

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Customer stories

What is it like to work with Benifexer? Nobody says it better than our customers. See what we’ve helped them achieve.

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Awards

Check out the recognition we’ve received for excellence in delivering exceptional employee experiences.

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Sustainability & Impact

Discover our commitment to achieving net-zero emissions and how we’re making a difference.

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Get in touch

Contact us for enquiries, partnerships, or to simply say hello. We’d love to hear from you and explore ways to work together.

Contact us

Want to try Benifex?

Book a free demo today

Book a demo

Benefits

Run, Manage and engage your employees in, benefits - anywhere in the world.

Explore Benefits

Discounts

Help employees’ pay go further with global savings on global brands to instantly increase the value of their post payroll spend.

Explore Discounts

Reward & Recognition

Shine a light on all the incredible things happening across your organisation.

Explore R&R

Wellbeing

Enhanced wellbeing with customised and guided support for every employee.

Explore Wellbeing

Wallet

Give every employee exactly what they want from their benefits, with Benifex card-based allowances.

Explore Wallet

Mobile

Anywhere, anytime reward and benefits for all your people whether they’re in the office, working remotely, or on the go.

Explore Mobile

AI-powered Benefits

Transformative, AI-driven technology to help you unlock the next generation of employee benefits engagement.

Explore AI

Platform overview

Connect all your employee benefits, wellbeing, reward, and recognition so your people have one home for everything at work.

Explore

Free downloads

Get the latest global research, thought leadership, and practical advice in our reports, guides and eBooks.

Explore free downloads

Customer stories

What’s it like partnering with Benifex? Nobody says it better than our customers. See what we’ve helped them achieve.

Explore stories

Events and webinars

Check out our upcoming events. And explore our library of on-demand webinars, featuring clients, partners and industry influencers.

Explore events and webinars

Articles and news

Explore the latest trends, ideas and actionable insights from Benifex to help you deliver an exceptional employee experience.

Explore articles and news

Videos

Discover our freemium expert content, product highlights and insights.

Explore videos

Country spotlights

Check out our country spotlights to get an overview of the benefits landscape in key countries, along with key considerations from our experts.

Explore country spotlights

All Benifex resources

Insights, ideas and guides from the Benifex team to help you deliver the best reward and benefits experiences to your people.

Explore resources

Benifex careers

Join our mission to create exceptional employee experiences every day.

Explore careers

Life at Benifex

Explore what it’s like to be a Benifexer, our culture, employee stories, and more.

Explore

Open Roles

Looking for an exciting career? See our open roles and apply today!

Explore roles

About Benifex

Find out more about Benifex, our values, and mission.

Learn more

Customer stories

What is it like to work with Benifexer? Nobody says it better than our customers. See what we’ve helped them achieve.

Explore stories

Awards

Check out the recognition we’ve received for excellence in delivering exceptional employee experiences.

Explore awards

Sustainability & Impact

Discover our commitment to achieving net-zero emissions and how we’re making a difference.

Discover our commitments

Get in touch

Contact us for enquiries, partnerships, or to simply say hello. We’d love to hear from you and explore ways to work together.

Contact us

Want to try Benifex?

Book a free demo today

Book a demo

AI can guide – but people still want to decide

30.10.25

Here’s something our latest research uncovered: employees aren’t opposed to AI in the workplace – far from it. They see real value in it. But while they welcome AI assistance in some areas, they want to stay control in others – especially when it comes to their benefits.

Millions of us are already using AI every day. We’re leaning on tools like ChatGPT and CoPilot to handle tedious, time-consuming tasks. Getting work done feels faster, smoother and easier. And that adoption is leading to acceptance.

The majority of workers are warming to it – seeing the upside more than before. Employees see how AI can save them time on everyday tasks, provide them with smarter insights to do their jobs better, and open up new opportunities to progress their careers.

Of course, some people are still worried about what AI will mean for them – around a quarter feel AI will make their jobs less secure, and 22% are nervous about new risks it might create.

The generation gap nobody expected

One of the most interesting findings is generational. Millennials tend to see AI as a partner. But Gen Z — the so-called digital natives — are more cautious. Their views are closer to Gen X and Boomers. The likely reason? Entry-level jobs and graduate opportunities are harder to come by, and AI can feel more like a threat than a support.


When it comes to benefits, employees are comfortable with AI helping them – surfacing the right options, suggesting what might fit their needs, even offering advice on choices. With 62% of employees admitting they’re not sure if they’re making the most of their benefits, you can see why people are happy for AI to lend a hand.

But there’s a clear line: employees aren’t ready to let AI make decisions for them. Selecting benefits or authorizing payments? That’s still human territory. They’re not ready to let AI take control…yet.

The five levels of employee comfort with AI are:

Level 1: Discovery aid: Just gives me insights based on how others use benefits.

Level 2: Recommender: Suggests benefits I might need and shows me how to access them.

Level 3: Advisor: Offers expert-style advice and can help complete sign-ups for me.

Level 4: Decision partner: Uses my personal data to make tailored suggestions and choose benefits on my behalf.

Level 5: Agent: Has the authority to select and pay for benefits for me.

Once again, Gen Z workers are more cautious than Millennials about using AI as a decision partner or autonomous agent in benefits management.

For People teams, that’s a crucial insight. Designing trusted AI experiences means knowing exactly where employees are comfortable with support — and where they expect the control to remain with them.

Conclusion

For HR and Reward teams, building AI experiences people truly trust means understanding where employees welcome support – and where they need to stay in control.

Organizations that navigate this balance right see real results: higher engagement, stronger participation in benefits programs, and teams who feel confident making that matter to their lives and families.

The future of AI in benefits isn’t about removing human choice – it’s about empowering it. When employees have the information, delivered at the right time they can make decisions that reflect their needs and values. And that’s exactly what your workforce is asking for.

Download Benifex’s report, ‘How People teams are using AI to cover more ground and deliver better benefits experiences’ to explore how AI is transforming HR and Reward – and what’s coming next for People teams.

Up next

Report | How People teams are using AI to cover more ground and deliver better benefits experiences

Related resources

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Report | AI in benefits and reward
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AI and people: The future of HR at Unleash World
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Report | Propel Reward and Benefits
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Skills, trust, and AI, oh my! The biggest themes we saw at HR Tech Vegas 2025

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