The Salesforce APAC success story
With the world’s #1 customer relationship management (CRM) platform, Salesforce helps businesses and communities achieve their most ambitious business plans, solve their biggest challenges, and harness their successes to leave our planet a little better than we found it.
“We saw a great reduction in the number of cases being raised as our employees were empowered to help themselves.”
Tatiana Beidar, Head of Compensation and Benefits
Objectives
Level up the employee experience
1
Align benefits tech with employee expectations
2
Tackle the admin challenges
3
The challenge
“When looking at any new technology or initiative or process, the key thing I always consider is our employees’ experience. We saw that mobility around the APAC region was common, but the experience of these employees differed from country to country. Our people had sometimes found it difficult to learn about their benefits or even access vendors when moving to another territory, so we wanted – as far as possible – to standardise our benefits solution across the APAC region.
In the years that I’ve been working in total reward, I’ve definitely seen a transformation in what employees expect from their tech. It used to be that benefits could be surfaced on a simple intranet site; now it needs to be mobile, and the look and feel is essential. The more people have become used to seamless tech, the more important it’s been to make sure we reduce the barriers or number of clicks it takes to access information. We needed a solution that was polished and focused on user experience.”
“Working with Benifex we could quickly begin to imagine how we wanted to build the experience for employees.”
The solution
“When we partnered with Benifex, we had a rollout plan in place which meant we would kick off with Australia before launching in Singapore and Thailand.
In Australia, benefits technology is still quite new for the market, but is emerging at pace. Here, we already had streamlined processes in place (although they were time consuming), we knew the vendors, the frequency of reporting etc., which meant we had a good understanding of what worked and where the greatest opportunities might exist within OneHub.
Plus, the benefits themselves were mature; we already had the information we needed, and working with Benefex we could quickly begin to imagine how we wanted to build the experience for employees. Benifex were able to work with the benefit vendors to understand their needs and ensure that we eliminated manual processes and maximised the opportunities from automation.”
Results
“Overall, our launch in Australia, Singapore, and Thailand was hugely successful. I think that, because we always brought everything back to the employee experience and the user’s journey with the technology, our new system was always going to be a hit. Rolling out a global benefits platform in many territories is complex without a doubt, but when it’s an intuitive system that’s designed for both employees and admins, you can’t really miss!”
Tatiana Beidar
Head of Compensation and Benefits, Salesforce
Customer stories
Join the remarkable organisations putting people at the heart of what they do.
A global community of changemakers.
