The Communication Tool: Reach your employees anytime, anywhere 

Communication is the key to any good relationship, including the one between employer and employee. But how do you make sure the right message reaches the right person, through the right channel, no matter where your employees are?

Why traditional internal communication falls short

Not knowing what is going on is a common source of frustration at work, and it affects trust, engagement, and how employees feel about their employer. Yet most employers know the feeling: the message is sent, but it never lands. In Benifex’s global research, 64% of employers say they have added or expanded benefits over the past year, but only 32% of employees believe their benefits have increased, and half (50%) see no change at all.

There could be many reasons for that. Emails tend to get ignored, and important updates drown in crowded inboxes. Blue-collar and frontline employees are hard to reach – many don’t sit at a desk or have a work email address. Intranets depend on people actively signing in. And important benefits get missed, meaning employers invest in benefits that employees don’t know about and therefore never use. The result is that 51% of employees say they find it hard to access or understand the full value of their compensation and benefits.

So how do you reach everyone, not just those who happen to check their mail inbox? That’s exactly what Benifex’s communication tool is built for.

A built-in part of the platform

The Communication Tool is an integrated feature within the Benifex platform that enables the sending of relevant, audience-targeted information using smart filters. All communication is created and sent directly from the tool, where you choose the channel yourself: email, push notifications, or in-platform messages.

Reaching your entire workforce, not just those sitting at a desk, is essential for effective internal communication. With push notifications through the Benifex app, you can engage employees whether they’re on the go or don’t have access to a computer or work phone.

Three ways to create value

1. Reach every employee
With smart filtering and automation, you can create relevant, targeted communication. The result: higher employee engagement and less administrative work.

The link between relevant communication and engagement is visible in our Swedish employee survey of 16,000 respondents. Among employees who are satisfied with their benefits, 86% feel strongly engaged on a typical day and the eNPS is 34. Among those who are dissatisfied, the figures are 60% and -40. The satisfied group also rates the relevance of the communication they receive about benefits considerably higher (6.1 out of 10, compared with 3.7).

2. A seamless employee experience
Send in-platform messages, emails, and push notifications, and link directly to benefit groups or company-specific pages, without losing the employee along the way.

3. Measure the impact
With the People Insights analytics tool, you can track how well your communication campaigns are performing, from email open rates to push notification click-through data. That matters because the pressure to show results is growing: 98% of HR leaders in our research say the pressure to justify the value of HR investments has increased over the past two years.

Why relevance matters

Not every employee sits behind a desk all day. For frontline, field or on-the-go staff, push notifications make the difference, delivering important updates straight to the device employees already have in hand.

The tool also lets you automate communication for reminders, invitations, and specific life events, such as work anniversaries and birthdays. Communication that is:

• Engaging – sharing information about your benefits increases both engagement and platform usage. Our Swedish data points the same way. Among employees who are critical of their employer, only 36% are satisfied with their benefits, compared with 78% among those who would recommend it, and knowledge of the benefits is lower in the critical group.
• Effective – reaches your entire workforce, whether or not they have access to a computer.
• Integrated – available from day one, so you can communicate before, during, and after launch.

AI support: faster, smarter, and more engaging

Writing internal communication takes time, and getting the tone just right can take even longer. That’s why AI support is built directly into the Communication Tool, helping you create better content in a fraction of the time.

Whether you’re drafting a quick reminder or crafting a company-wide announcement, AI can help you get there faster without sacrificing quality. It’s not about replacing your voice. It’s about giving you a head start, so you can spend less time staring at a blank page and more time connecting with your employees. HR leaders see the same potential: 40% say AI frees up their time from low-value work so they can focus on strategic priorities.

• Write faster with AI – Create or rewrite emails, widgets, and messages in seconds, whenever inspiration is running low
• Adjust the tone – Fine-tune language and style so your message always feels right for the brand, the audience, or the channel
• Multiple languages instantly – Automatically translate content into any language supported on the platform, so no employee is left out

Benifex’s communication tool makes it easy to combine relevance, reach, and measurability in a single feature — helping you reach every employee, wherever they are. Curious how it works? Book a demo here