{"id":21907,"date":"2026-09-18T10:35:09","date_gmt":"2026-09-18T08:35:09","guid":{"rendered":"https:\/\/benifex.com\/sv\/?p=21907"},"modified":"2026-09-18T10:35:11","modified_gmt":"2026-09-18T08:35:11","slug":"bli-arbetsplatsen-ingen-vill-lamna","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/","title":{"rendered":"Bli arbetsplatsen ingen vill l\u00e4mna\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>En sammanfattning fr\u00e5n f\u00f6rel\u00e4sningen med<\/em> <em>upplevelsecoachen och f\u00f6rfattaren<\/em> <em>Arvid Axland under Framtidens HR 2026.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI kan effektivisera. System kan optimera. Men i slut\u00e4ndan avg\u00f6rs allt av en sak \u2013 upplevelsen av att tillh\u00f6ra. I en tid d\u00e4r transparens, teknik och tempo skruvas upp \u00e4r det kulturen som avg\u00f6r vilka som stannar, v\u00e4xer och v\u00e4ljer er. Det var Arvid Axlands utg\u00e5ngspunkt n\u00e4r han klev upp p\u00e5 scenen f\u00f6r att som sista f\u00f6rel\u00e4sare p\u00e5 scen under Framtidens HR 2026.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 id=\"h-fragan-ar-inte-hur-ni-attraherar-fler-utan-varfor-de-basta-skulle-vilja-stanna-nbsp\" class=\"wp-block-heading\"><strong>Fr\u00e5gan \u00e4r inte hur ni attraherar fler \u2013 utan varf\u00f6r de b\u00e4sta skulle vilja stanna<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Arvid Axland har drivit Pool Kommunikationsbyr\u00e5 i 28 \u00e5r, med ett ursprungligt l\u00f6fte om att bygga sin egen dr\u00f6marbetsplats. Aff\u00e4rsid\u00e9n har f\u00f6r\u00e4ndrats l\u00e4ngs v\u00e4gen, men l\u00f6ftet finns kvar. Och erfarenheten av att leva det l\u00f6ftet varje dag genomsyrade hela hans hans f\u00f6rel\u00e4sning p\u00e5 Framidens HR.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hans grundtes \u00e4r att allt som en verksamhet g\u00f6r och inte g\u00f6r, s\u00e4ger och inte s\u00e4ger p\u00e5verkar upplevelsen. Det finns ingen neutral handling. Varje beslut, varje ritual och varje utel\u00e4mnad gest skickar ett budskap till medarbetarna om vad organisationen egentligen v\u00e4rdes\u00e4tter.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-kontoret-som-destination-inte-plats-for-arbete-nbsp\" class=\"wp-block-heading\"><strong>Kontoret som destination \u2013 inte plats f\u00f6r arbete<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Arvid betonade vikten av den fysiska arbetsplatsen och hur vi jobbar med den. Om man ska vara en attraktiv arbetsgivare kanske man mer ska se kontoret som en destination \u2013 en arena f\u00f6r umg\u00e4nge. Han konkretiserade med dessa fr\u00e5gor: &nbsp;<br>&nbsp;<br>\u2013 Man kan till exempel fr\u00e5ga sig; vad \u00e4r det f\u00f6r attraktioner vi har? Vilka ritualer finns? Hur firar vi f\u00f6delsedagar? Och hur startar vi veckan?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det kan l\u00e5ta som detaljer, men Arvid menar att det \u00e4r precis i de detaljerna som kulturen antingen lever eller d\u00f6r.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 id=\"h-det-som-inte-gar-att-digitalisera-kommer-oka-i-varde-nbsp\" class=\"wp-block-heading\"><strong>Det som inte g\u00e5r att digitalisera kommer \u00f6ka i v\u00e4rde<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vi tar m\u00e5nga beslut p\u00e5 k\u00e4nsla, konstaterade Arvid, f\u00f6r att det \u00e4r f\u00f6r jobbigt att t\u00e4nka rationellt kring allting. Det \u00e4r inte en svaghet \u2013 det \u00e4r m\u00e4nskligt. Och det \u00e4r precis det som AI och robotar inte kan replikera.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allt som g\u00e5r att digitalisera kommer att bli digitalt och sjunka i v\u00e4rde. Det som inte g\u00e5r att digitalisera \u2013 empati, personliga relationer, autenticitet \u2013 det kommer att \u00f6ka i v\u00e4rde. Det ger HR-funktioner en tydlig riktning \u2013 att investera i det m\u00e4nskliga och inte bara i systemen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arvid belyste ocks\u00e5 vikten av att du f\u00e5r vad du ger. S\u00e5 det man vill ha mer av kan man ocks\u00e5 ge mer utav. Det \u00e4r n\u00e5got att ta i beaktning i alla relationer, i synnerhet i relationen till kunder, kollegor och medarbetare.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 id=\"h-var-autentisk-aven-om-det-kanns-fult-nbsp\" class=\"wp-block-heading\"><strong>Var autentisk, \u00e4ven om det k\u00e4nns &#8220;fult&#8221;<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Arvid uppmanade alla i rummet att v\u00e5ga sticka ut och vara sig sj\u00e4lva \u2013 som chef och som organisation. Den som f\u00f6rs\u00f6ker vara perfekt kommer att k\u00e4nnas om\u00e4nsklig och d\u00e4rmed otrov\u00e4rdigt. Det finns n\u00e5got i att vara genuint sig sj\u00e4lv som skapar relationer p\u00e5 ett s\u00e4tt som polerade varum\u00e4rkesbudskap aldrig kan.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 id=\"h-borja-inifran-nbsp\" class=\"wp-block-heading\"><strong>B\u00f6rja inifr\u00e5n<\/strong>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Arvid avslutade med en mening som vi p\u00e5 Benifex diskuterat mycket efter\u00e5t \u2013 customers will never love a company until the employees love it first. Det \u00e4r regel nummer ett. Och det \u00e4r egentligen hela po\u00e4ngen. Ingen extern kampanj, inget employer branding-paket och ingen AI-l\u00f6sning kan kompensera f\u00f6r en kultur d\u00e4r medarbetarna inte trivs. Men en kultur d\u00e4r folk faktiskt vill vara \u2013 det \u00e4r en arbetsplats ingen vill l\u00e4mna.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om du vill se hela Arvids f\u00f6rel\u00e4sning, kolla <a href=\"https:\/\/benifex.swoogo.com\/framtidens-hr\/recordings\" target=\"_blank\" rel=\"noopener\">h\u00e4r<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En sammanfattning fr\u00e5n f\u00f6rel\u00e4sningen med upplevelsecoachen och f\u00f6rfattaren Arvid Axland under Framtidens HR 2026.&nbsp; AI kan effektivisera. System kan optimera. Men i slut\u00e4ndan avg\u00f6rs allt av en sak \u2013 upplevelsen av att tillh\u00f6ra. I en tid d\u00e4r transparens, teknik och tempo skruvas upp \u00e4r det kulturen som avg\u00f6r vilka som stannar, v\u00e4xer och v\u00e4ljer er. [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":21908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[894],"tags":[],"class_list":["post-21907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-framtidens-hr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bli arbetsplatsen ingen vill l\u00e4mna\u00a0 - Benifex<\/title>\n<meta name=\"description\" content=\"L\u00e4s sammanfattningen av Arvid Axlands f\u00f6rel\u00e4sning p\u00e5 Framtidens HR: hur du bygger en arbetsplats ingen vill l\u00e4mna \u2013 genom kultur och relationer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bli arbetsplatsen ingen vill l\u00e4mna\u00a0\" \/>\n<meta property=\"og:description\" content=\"L\u00e4s sammanfattningen av Arvid Axlands f\u00f6rel\u00e4sning p\u00e5 Framtidens HR: hur du bygger en arbetsplats ingen vill l\u00e4mna \u2013 genom kultur och relationer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/\" \/>\n<meta property=\"og:site_name\" content=\"Benifex\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-18T08:35:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T08:35:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/2\/BliArbetsplatsenIngenVillLamna_LinkedIn_Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Palmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Palmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/\"},\"author\":{\"name\":\"Tom Palmer\",\"@id\":\"https:\/\/benifex.com\/sv\/#\/schema\/person\/bbad73a78843dc22aa26b1c10ceb7677\"},\"headline\":\"Bli arbetsplatsen ingen vill l\u00e4mna\u00a0\",\"datePublished\":\"2026-09-18T08:35:09+00:00\",\"dateModified\":\"2026-09-18T08:35:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/\"},\"wordCount\":656,\"publisher\":{\"@id\":\"https:\/\/benifex.com\/sv\/#organization\"},\"image\":{\"@id\":\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/2\/BliArbetsplatsenIngenVillLamna_LinkedIn_Image.jpg\",\"articleSection\":[\"Framtidens HR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/\",\"url\":\"https:\/\/benifex.com\/sv\/bli-arbetsplatsen-ingen-vill-lamna\/\",\"name\":\"Bli arbetsplatsen ingen vill l\u00e4mna\u00a0 - 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