{"id":21503,"date":"2022-03-10T07:30:00","date_gmt":"2022-03-10T06:30:00","guid":{"rendered":"https:\/\/benefex-dev.local\/sv\/formansstrategier-for-ett-starkt-employer-brand\/"},"modified":"2026-03-22T11:08:45","modified_gmt":"2026-03-22T10:08:45","slug":"formansstrategier-for-ett-starkt-employer-brand","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/formansstrategier-for-ett-starkt-employer-brand\/","title":{"rendered":"F\u00f6rm\u00e5nsstrategier f\u00f6r ett starkt employer brand"},"content":{"rendered":"

N\u00f6jda medarbetare som trivs p\u00e5 jobbet \u00e4r f\u00f6retagets b\u00e4sta ambassad\u00f6rer. Med r\u00e4tt f\u00f6rm\u00e5ner som uppskattas av personalen byggs d\u00e4rmed ett starkt employer brand som b\u00e5de anst\u00e4llda och arbetsgivare vinner p\u00e5 i l\u00e4ngden.<\/span><\/span><\/span><\/span><\/p>\n

<\/p>\n

Employer branding handlar om att skapa ett starkt arbetsgivarvarum\u00e4rke som attraherar bra medarbetare. Det underl\u00e4ttar b\u00e5de vid nyrekrytering och f\u00f6r att beh\u00e5lla nyckelpersoner i organisationen. En av huvudkomponenterna \u00e4r en bra f\u00f6rm\u00e5nsstrategi som rymmer mer \u00e4n bara l\u00f6n och pension. <\/span><\/p>\n

Nu n\u00e4r m\u00e5nga branscher skriker efter personal och m\u00e5ste konkurrera om de b\u00e4sta \u00e4r det extra viktigt att kunna utm\u00e4rka sig som en attraktiv arbetsgivare. D\u00e5 g\u00e4ller det att ha n\u00f6jda medarbetare som \u00e4r bra ambassad\u00f6rer f\u00f6r organisationen. F\u00f6r den som \u00e4r p\u00e5 jakt efter nytt jobb har ofta m\u00e5nga valm\u00f6jligheter och kan j\u00e4mf\u00f6ra arbetsgivare mot varandra via sajter som Linkedin och Glassdoor d\u00e4r medarbetare kan recensera och betygs\u00e4tta arbetsgivarna.<\/span><\/p>\n

I Benifys omfattande rapport <\/span>Framtidens arbetsliv<\/a> fick 32 000 svenskar svara p\u00e5 fr\u00e5gor om vad som \u00e4r viktigast f\u00f6r att trivas p\u00e5 jobbet. En av fr\u00e5gorna handlade om hur viktigt arbetsgivarvarum\u00e4rket var f\u00f6r de anst\u00e4llda.<\/span><\/p>\n

 <\/span>Svaren gav<\/span> en tydlig bild. Hela 60 procent uppgav att de g\u00e4rna \u00e4r ambassad\u00f6rer som talar varmt om sitt jobb \u2013 om de har en positiv bild av arbetsgivaren. S\u00e5 vad \u00e4r det som g\u00f6r dessa f\u00f6retag s\u00e5 bra och hur kan man inspireras f\u00f6r att f\u00e5 samma framg\u00e5ng?<\/span><\/p>\n

\"Work_benefits_1\"<\/span><\/p>\n

Arbetsf\u00f6rm\u00e5ner motiverar medarbetarna att bli ambassad\u00f6rer<\/span><\/p>\n

<\/span>Ett exempel p\u00e5 hur jobbf\u00f6rm\u00e5nerna kan st\u00e4rka bilden av en arbetsgivare \u00e4r det amerikanska bolaget Google. Deras f\u00f6rm\u00e5nspaket inneh\u00e5ller bland annat f\u00f6rm\u00e5ner inom h\u00e4lsa och v\u00e4lm\u00e5ende (som sjuk- och tandv\u00e5rdsf\u00f6rs\u00e4kringar), ekonomiska incitament (som \u00e5terbetalning av studentl\u00e5n), flexibla arbetsplatser (som m\u00f6jlighet till hybridarbete och flextid) samt st\u00f6d f\u00f6r familjen, till exempel barnpassning. Dessutom har bolaget n\u00e5got som kallas f\u00f6r Googley Extras, med allt fr\u00e5n matlagningskurser och konstklubbar. I och med att de har h\u00f6jt ribban f\u00f6r vilka jobbf\u00f6rm\u00e5ner man kan f\u00f6rv\u00e4nta sig har Google blivit synonymt med ett bolag man g\u00e4rna vill jobba f\u00f6r.<\/span><\/p>\n

Googles unika arbetsplatser har blivit s\u00e5 pass omtalade att m\u00e5nga andra f\u00f6retag runt om i v\u00e4rlden har h\u00e4mtat inspiration fr\u00e5n dem.<\/span><\/p>\n

 <\/span><\/strong>\"Work_benefits_2\"<\/p>\n

Scania st\u00e4rker varum\u00e4rket med personalf\u00f6rm\u00e5ner<\/span><\/p>\n

Ett f\u00f6rsta steg p\u00e5 resan mot ett attraktivare f\u00f6rm\u00e5nserbjudande \u00e4r att se \u00f6ver vad man redan idag erbjuder och hur detta kommuniceras till medarbetarna. Med r\u00e4tt paketering blir det l\u00e4ttare att skapa en optimal medarbetarupplevelse. En anv\u00e4ndarv\u00e4nlig f\u00f6rm\u00e5nsportal d\u00e4r man kommer \u00e5t alla sina f\u00f6rm\u00e5ner och erbjudanden via en praktisk app \u00e4r en av l\u00f6sningarna som kan underl\u00e4tta processen. Benifys plattform ger arbetsgivaren en kanal att tillg\u00e4ngligg\u00f6ra och kommunicera ett brett f\u00f6rm\u00e5nsutbud till sina medarbetare. Samtidigt slipper man m\u00e5nga administrativa bitar kopplat till f\u00f6rm\u00e5nshantering eftersom plattformen automatiserar m\u00e5nga processer.<\/span><\/p>\n

En av Benifys m\u00e5ng\u00e5riga kunder \u00e4r den svenska buss- och lastbilstillverkaren Scania. Bolaget ville erbjuda attraktiva jobbf\u00f6rm\u00e5ner till sina medarbetare.<\/span><\/span><\/p>\n

– P\u00e5 Scania str\u00e4var vi alltid efter att vara en attraktiv arbetsgivare. Konkurrensen f\u00f6r att locka och beh\u00e5lla medarbetare blir allt tuffare, d\u00e4rf\u00f6r v\u00e4ljer vi som arbetsgivare att satsa f\u00f6r att profilera oss. N\u00e4r vi fick h\u00f6ra om Benify 2010 k\u00e4ndes det helt r\u00e4tt i tiden, s\u00e4ger Bj\u00f6rn Linderbrandt p\u00e5 Scania.<\/span>
<\/span><\/p>\n

Scania har fortsatt att anv\u00e4nda Benify sedan 2010 f\u00f6r att kunna erbjuda skr\u00e4ddarsydda f\u00f6rm\u00e5ner till sina medarbetare och d\u00e4rigenom bygga ett starkare arbetsgivarvarum\u00e4rke.<\/span><\/p>\n

\n

Vill ni ocks\u00e5 st\u00e4rka organisationens arbetsgivarvarum\u00e4rke? L\u00e4s mer om hur Benify hj\u00e4lpt <\/span><\/strong>Scania<\/span><\/strong><\/a><\/span>.<\/span><\/strong><\/p>\n

 <\/p>\n

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