{"id":21063,"date":"2019-05-02T16:49:48","date_gmt":"2019-05-02T15:49:48","guid":{"rendered":"https:\/\/benefex-dev.local\/en\/2019\/05\/02\/how-to-turn-employees-into-brand-ambassadors\/"},"modified":"2019-05-02T16:49:48","modified_gmt":"2019-05-02T15:49:48","slug":"how-to-turn-employees-into-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/benifex.com\/en\/how-to-turn-employees-into-brand-ambassadors\/","title":{"rendered":"How To Turn Employees Into Brand Ambassadors"},"content":{"rendered":"

When it comes to brand and reputation, most companies generally focus on how their consumers view their products and services and subsequently what consumers may write about their products or services. And rightly so. In the internet age where reviews can make or break a product, a positive review is priceless.<\/span><\/p>\n

<\/p>\n

While customers and clients are important, a company\u2019s employees are even more so.<\/span><\/p>\n

 \u201cClients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.\u201d <\/strong>
\u2013<\/span> Richard Branson<\/strong><\/p>\n

Why What Your Employees Think Is So Important<\/span><\/h2>\n

In Benify\u2019s new e-book<\/a>, we share that when it comes to employer branding, your satisfied employees are your most valuable ambassadors and whose voices are the loudest. Just as brands benefit from their most loyal customers, so, too, does company recruitment and employee retention thrive when employees let the world know what a great place it is to work.<\/span><\/span><\/p>\n

\"employee-experience-brand-ambassadors\"<\/span><\/span><\/p>\n

Happy employees have the potential to provide the kind of marketing that money can’t buy.<\/em> <\/span>As Forbes writes<\/a>, \u201cYou may not have a huge marketing budget or a Madison Avenue advertising agency to support your marketing efforts, but there is one competitive advantage you have that no other business does \u2013 your employees.\u201d<\/span><\/span><\/p>\n

Employers cannot underestimate the power of \u201cword of mouth\u201d and influence.<\/span><\/p>\n

Empowering Your Employees<\/span><\/h2>\n

If you want your employees to become brand ambassadors of your company, it\u2019s simple:<\/span><\/p>\n

“Always treat your employees exactly as you want them to treat your best customers.”<\/span><\/p>\n

\u2013 Steven Covey, The 7 Habits of Highly Effective People<\/em><\/span><\/p>\n


Additionally<\/span>, as a recent Gallup article explains<\/a><\/strong>, companies need to \u201c<\/span><\/strong>deliver an exceptional employee experience in every stage of the employee lifecycle\u201d.<\/strong><\/span><\/span><\/p>\n

And what constitutes as a great employee experience for today\u2019s employee, Gallup research shows is, among other things, employees doing what they do best every day, growth opportunities, job security, work-life balance, and a focus on personal wellbeing. \u201cMeeting those expectations through an engaging employee experience validates the brand image that attracts people to you and, after onboarding<\/a>, sustains their engagement.\u201d<\/span><\/p>\n

But it’s not only current employees who are brand ambassadors for your company; departing employees and former employees are also important ambassadors for your employer brand. After all, it’s usually former employees who write online reviews about their former employers. That is why it’s vital to provide a positive final impression, which can be done through a well planned digital offboarding <\/a>process.<\/span><\/p>\n

\"brand-ambassadors-employee-experience\"<\/p>\n

In our latest e-book<\/a> on employee experience, we share five tips to help turn your employees into your best ambassadors. Here are two of them:<\/span><\/span><\/p>\n

1. Create a brand guidelines document<\/span><\/h3>\n

If you\u2019re going to encourage your employees to act as your brand ambassadors, you want to provide some guidance as to how to describe the organization, its mission, and its values. Making sure this information is easily accessible will help ensure that communications stay on brand.<\/span><\/p>\n

2. Allow employees to use their own voice<\/span><\/h3>\n

While you want everyone to know what the organization stands for, you don\u2019t necessarily want to have 100 employees parroting the company\u2019s mission statement online. That won\u2019t be perceived as authentic. Instead, let employees have a voice of their own and share their own unique workplace experiences to illustrate how they live the company\u2019s values in real life.<\/span><\/p>\n

Want to know the other 3 steps on how to turn your employees into brand ambassadors? Download Benify\u2019s new eBook<\/span> “The New Employee Experience: How to maximise and optimise every step of the employee journey<\/em>“<\/a> now!<\/span><\/strong><\/span><\/span><\/p>\n

{{cta(‘c356e0a1-11a7-4fa6-a8ec-5dbd0676575f’)}}<\/strong><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to brand and reputation, most companies generally focus on how their consumers view their products and services and subsequently what consumers may write about their products or services. And rightly so. In the internet age where reviews can make or break a product, a positive review is priceless.<\/p>\n","protected":false},"author":17,"featured_media":21064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[730,724],"tags":[734,726],"class_list":["post-21063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-engagement","category-employee-experience","tag-employee-engagement","tag-employee-experience"],"acf":[],"yoast_head":"\nHow To Turn Employees Into Brand Ambassadors<\/title>\n<meta name=\"description\" content=\"If you want employees to become brand ambassadors, you need to provide an exceptional employee experience. 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