{"id":20807,"date":"2021-05-31T14:00:00","date_gmt":"2021-05-31T13:00:00","guid":{"rendered":"https:\/\/benefex-dev.local\/en\/2021\/05\/31\/sustainable-employee-benefits-meeting-the-demands-of-employees-today\/"},"modified":"2021-05-31T14:00:00","modified_gmt":"2021-05-31T13:00:00","slug":"sustainable-employee-benefits-meeting-the-demands-of-employees-today","status":"publish","type":"post","link":"https:\/\/benifex.com\/en\/sustainable-employee-benefits-meeting-the-demands-of-employees-today\/","title":{"rendered":"Sustainable Employee Benefits \u2013 Meeting the Demands of Employees Today"},"content":{"rendered":"

Today, sustainability matters are already high on the list for organizations everywhere and are only becoming more important with every passing day. Younger generations, including Generation Z, are attracted to organizations guided by clear values and those contributing to a better world.<\/h2>\n

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For our Gen Z e-book<\/a>, we conducted a study of Generation Z together with marketing research company Kantar Sifo. Among our many findings, we found that companies that are perceived as equal opportunity employers and environmentally responsible are attractive to Generation Z. In fact, one in four Gen Z women and one in five Gen Z men say they would consider working for an employer they would otherwise not have been interested in if the company is seen as environmentally friendly.<\/span><\/p>\n

Three out of ten survey participants even said they would decide against working for an employer they are interested in if that employer had a negative impact on the environment.<\/span><\/p>\n

How can organizations meet their employees’ needs and ensure they are seen as equal opportunity employers and environmentally responsible?\"Generation<\/span><\/p>\n

Generation Z Demand Greener Benefits<\/h3>\n

An organization’s benefits offering can play an important role in an employee\u2019s sustainability efforts and attracting new talent. Our survey<\/a> reveals that 54% of Gen Z women say that climate compensation benefits are very important to them.<\/span><\/p>\n

Today, an organization’s ability to address each generation by personalizing its benefits offering is crucial. So, how do employers do that? By catering to the needs of different demographics. This can be achieved by giving each employee the flexibility to choose their own benefits.<\/span><\/p>\n

Giving Employees the Freedom of Choice<\/h3>\n

An employer-sponsored flexible benefits scheme or flexible benefits budget made available through an employee benefits platform<\/a> allows employers to assemble a variety of pre-tax offerings from which employees can then choose from to create their own customized benefits package.<\/span><\/p>\n

Allowing employees to choose their own benefits directly from their employee benefits platform results in greater benefits usage and benefits satisfaction and demonstrates that you, as an employer, know, understand, and support your employees’ values.\"Sustainable<\/span><\/p>\n

Benify\u2019s New ECO Label Benefits<\/h3>\n

In Sweden, where many organizations offer their employees benefits provided by various suppliers through the Benify platform, employees can now find a large number of employee benefits marked with an ECO label. This means when employees are browsing their benefits selection in the platform, they can easily identify and choose greener, more sustainable benefits in the platform. To be classified as a greener benefit, the benefits with the ECO label must meet Benify’s conditions and requirements. This means suppliers that have established a strong sustainable brand in the market, or ones that can clearly be identified as sustainable compared to other suppliers offering similar services or products.\"Benify<\/span><\/p>\n

By offering greener benefits, employees can make smarter, eco-friendly choices aligned with their values. It also helps companies strengthen their employer brand and attract talent.<\/span><\/p>\n

Examples of ECO label benefits that can be found in the platform include:<\/span><\/p>\n